
UpGuard — 10×10 ft Executive Conference Booth
Striking 3D Backlit Cloud Logo & Custom Merchandising Lounge
3D Architectural Render vs. Executed Booth
The finished booth matched the 3D render down to the precise halo lighting intensity.
Installed Trade Show Booth
Project Overview
Elevate Exhibits crafted a custom 10×10 exhibit for UpGuard at Black Hat 2026 featuring a dimensional 3D backlit cloud logo, custom merchandise display shelving, and an attendee engagement station.
Objectives & Constraints
UpGuard wanted to maximize traffic and brand retention through a combination of sleek executive branding and fun attendee engagement features within a standard 10×10 footprint.
Design & Turnkey Delivery
We fabricated a dimensional backlit 3D cloud logo that became an immediate visual anchor, built custom wooden shelving for branded merchandise, and created an active attendee interaction zone.
On-Site Show Floor Gallery

Precision crafted 3D illuminated cloud logo with halo LED backlight.

Integrated architectural display shelving for branded merchandise.

Attendee engagement station creating continuous booth traffic.
Key Execution Results
Technical Specifications
- Dimensions
- 10×10 ft Linear (100 sq ft)
- Logo Element
- Custom 3D Acrylic Face + Backlit Halo LED
- Shelving
- Custom Architectural Matte Black Shelving
- Finish
- Premium Anti-Glare Matte Fabric
- Location
- Las Vegas, NV
Scope Highlights
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