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UpGuard executive team at 10x10 trade show booth with illuminated cloud logo
10×10 ft (100 sq ft)Custom 10x10 Exhibit

UpGuard — 10×10 ft Executive Conference Booth

Striking 3D Backlit Cloud Logo & Custom Merchandising Lounge

Mandalay Bay Convention Center · Las Vegas, NV
Black Hat USA 2026
Precision Engineering

3D Architectural Render vs. Executed Booth

The finished booth matched the 3D render down to the precise halo lighting intensity.

AfterInstalled Trade Show Booth
Before
3D Architectural Render

Project Overview

Elevate Exhibits crafted a custom 10×10 exhibit for UpGuard at Black Hat 2026 featuring a dimensional 3D backlit cloud logo, custom merchandise display shelving, and an attendee engagement station.

The Challenge

Objectives & Constraints

UpGuard wanted to maximize traffic and brand retention through a combination of sleek executive branding and fun attendee engagement features within a standard 10×10 footprint.

The Solution

Design & Turnkey Delivery

We fabricated a dimensional backlit 3D cloud logo that became an immediate visual anchor, built custom wooden shelving for branded merchandise, and created an active attendee interaction zone.

On-Site Show Floor Gallery

UpGuard 3D illuminated cloud logo on trade show booth

Precision crafted 3D illuminated cloud logo with halo LED backlight.

UpGuard custom merchandise shelving display

Integrated architectural display shelving for branded merchandise.

Attendee popcorn engagement station at UpGuard booth

Attendee engagement station creating continuous booth traffic.

Key Execution Results

10×10Optimized Footprint
600+Attendees Engaged
1stClass Visual Execution
100%Client Satisfaction

Technical Specifications

Dimensions
10×10 ft Linear (100 sq ft)
Logo Element
Custom 3D Acrylic Face + Backlit Halo LED
Shelving
Custom Architectural Matte Black Shelving
Finish
Premium Anti-Glare Matte Fabric
Location
Las Vegas, NV

Scope Highlights

Dimensional 3D illuminated cloud logo mounted on high-contrast dark backwall
Custom built-in merchandise display shelving and storage
Attendee attraction zone with branded giveaway station
Turnkey delivery, labor supervision, and freight management

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