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Sumo Logic custom trade show booth with demo stations and reception counter at Black Hat
10×10 ft (100 sq ft)Interactive Inline Exhibit

Sumo Logic — 10×10 ft Interactive Inline Booth

Optimized Flow Featuring Custom Welcome Reception Counter & Demo Stations

Mandalay Bay Convention Center · Las Vegas, NV
Black Hat USA 2026
Precision Engineering

3D Architectural Render vs. Executed Booth

Full execution showing the added front welcome counter and seamless 20ft illuminated backwall.

AfterExecuted Onsite Booth
Before
3D Render & Layout

Project Overview

Elevate Exhibits designed and produced a high-traffic 10×10 inline exhibit for Sumo Logic, incorporating an updated welcome reception counter, multiple interactive product stations, and high-impact illuminated graphics.

The Challenge

Objectives & Constraints

Sumo Logic wanted a modern, inviting inline booth that could handle heavy foot traffic for continuous product demonstrations and merchandise distribution while accommodating an updated front welcome desk.

The Solution

Design & Turnkey Delivery

We fabricated a 10-foot backlit graphic backwall, integrated a dedicated front-corner welcome counter as requested by Tina & the client team, positioned dual demo stations with high-resolution screens, and provided abundant hidden lockable storage.

On-Site Show Floor Gallery

Sumo Logic team at trade show booth

Sumo Logic booth staff ready for the morning show floor opening.

Interactive demo station at Sumo Logic booth

Live interactive software demo stations with built-in touchscreen monitors.

Sumo Logic merchandise display and counter

Custom branded merchandise display counter and attendee gift distribution.

Illuminated Sumo Logic branding display

Precision color-matched illuminated brand graphics.

Key Execution Results

500+Live Demos Conducted
2Dual Interactive Demo Stations
100%Specification Match
20 ftContinuous Illuminated Backwall

Technical Specifications

Booth Dimensions
10×10 ft Inline (100 sq ft)
Reception Desk
Front Welcome Counter with Locking Storage
Backwall
10ft Seamless Backlit Fabric System
Demo Monitors
Dual Commercial Displays on Hidden Mounts
Location
Las Vegas, NV

Scope Highlights

Custom front-corner welcome reception desk with illuminated branding
Dual live software demonstration stations with integrated cable management
High-luminance 10ft seamless SEG fabric backwall
Custom merchandising and swag distribution display counters
Turnkey logistics and complete show setup/teardown services

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